Communications & Content Manager

Job purpose

To support the marketing department acting as a brand guardian, ensuring one voice is unified across all content and communication channels. Promote the brand when engaging with all stakeholders both internal and external

Improve brand perception and build brand awareness and loyalty among existing and potential customer and clients/landlords.

Reporting to the Head of Marketing – UK & ROI, the Communications Manager role with a focus on our key two audiences, B2C (customer) and B2B (landlords/clients) while also overseen aspects of our internal marketing communication to our third audience (front line team).

The role will involve developing and implementing strategies in a wide range of areas related to brand guardianship, sales promotional strategies and product launches, focusing on relationship management across different platforms. App Loyalty Scheme, Social Media, Website, Newsletters etc.

This role is a key function to the business and therefore will require to work closely with all departments both in the UK & ROI through an exciting period of change and growth.

Key responsibilities

1. Drive brand awareness and engagement based on commercial insights delivering against clear KPIs
2. Develop and coordinate content for multi-channel campaigns across the customer/client lifecycle, pairing the appropriate message, tone and medium to audience type:

• Brand Comms External – Social Media Platforms, Website, newsletter
• Social media programme management – prepare content calendars each month, monitor, assess and improve performance
• Website management – content and functionality updates as required, monitor, assess and improve performance
• Provide content to landlords and partners for local amplification of campaign activity on their own platforms (e.g. social, intranet, newsletters)

3.  New Loyalty App strategy management and implementation, scheduled for launch     Autumn - Winter 2022 including:

• Quantify all lead generation of insight and data
• Monitor and improve membership Rates
• Sales Optimisation (Push/Pull Sales Campaigns)
• Optimisation of Reward Management Strategies
• Reporting (Track & Trace)

4. Brand Comms Internal – Fourth Engage

• Lease with Operational Leads to maximise LSM communication plans and assist on local events (e.g.. sampling, local PR activities, off site activities such as Christmas market or community initiatives)
• Travel within the UK & Ireland may be required to gain location understanding and build relationships with clients

Person specification

• Previous experience in a similar role ideally within the food to go sector
• Microsoft suite, website CMS, and social media scheduling software proficiency required
• Experience developing fully integrated campaigns across, email marketing, social media, website updates targeting all three audiences (external/internal)
• Strong commercial awareness and business acumen
• Strong analytical, organisational, and problem-solving skills
• Excellent oral and written communication skills
• Creative mind
• Ability to effectively communicate status, issues, progress, and results, both one on one and to a wider audience
• Effective time-management skills
• Ability to multi-task and handle multiple assignments simultaneously
• Demonstrates a positive, ’Can Do’ attitude at all times
• Ability to travel across the UK where required with some travel to Ireland where necessary